What does a Pop stars life entail? From an outsiders perspective it would appear some things are certainly homogenous. They are popular and unique, record labels want to sign them, other artists want to collaborate with them and groupies want to hang out with them. Their label/brand is in demand and ultimately promoters want to book them into the best venues the world’s greatest cities have to offer. Certainly in the past the corporate employee’s life had very little in common to Lady Ga Ga, Beyonce and Bono. That is until now!!!
LinkedIn just made the employee the new ‘Pop Star,’ but simultaneously gave everyone else a back stage pass to access them directly. A LinkedIn profile is a forum on which potential employees can broadcast themselves, perform if you like. It is the tool which has given the humble worker in every organisation a stage presence which they can use to attract what ever audience they like. And attract an audience is exactly what LinkedIn does, 43 million unique views per month is a pretty impressive crowd size.
LinkedIn is a global professional database with more than 120 million individual profiles on it, with one million new people uploading their profiles every week. It spans across 50 countries and a diverse range of industries. From the perspective of an employer looking to recruit new talent into the organisation, LinkedIn has created absolute transparency across both large corporate and SME’s alike. Every employer has direct access to searching and contacting potential job candidates across a range of skill levels, localities and industries. This shift, what I call the “Big Shift” has made the employee the new “Pop Star.” Everyone is competing for their time and attention, they are in demand, recruitment agents want to befriend them, companies want to offer them more money and it’s happened in a click beat.
Today, most professionals create a LinkedIn profile for themselves. They are typically perfectly happy in their current position, but are open to hearing from employers should an opportunity arise that represents an obvious step up for them. A Pop Star does not scour a job board and looking at employment pages in newspapers is old school. A Pop Star just needs to check the inbox each morning to see who wants to talk with them. The onus is now on the employer to chase, swoon, wine and dine; just as any fan base would treat their would be Pop star.
Our new Pop Star employees may not be standing on their desks belting out a tune but make no mistake they are in demand, are not limited by geography, and are choosy about which requests for a ‘coffee’ or ‘lunch’ they choose to respond to. It is certainly absolutely feasible that at some point our new Pop Stars may appoint agents to field out inquiries on their behalf. After all a Pop Star’s time is precious!!!!
At Edward George we really enjoy educating our clients on LinkedIn and helping them to identify the best talent the market place has to offer. If you want to stay ahead of competitors and get on top of this LinkedIn stuff then email me today(Simon Stibbs- Director Operations) at Edward George on sstibbs@edwardgeorge.com.au and book me in for a “free no obligation” 30 min discussion/presentation at your offices. Look forward to hearing from you.
Simon Stibbs
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