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Social Media Culpable for Murder

Simon Stibbs - Thursday, August 04, 2011

Book in a "free no obligation" discussion/ presentation at your offices on the "Big Shift" taking place in employment markets today!

LinkedIn is reinventing the recruitment industry while simultaneously drawing the chalk outline of the crime scene, which old school recruitment giants will fall into.

Big recruitment agencies build expansive data bases of talent with depth and breadth.  This intelligence becomes their bread and butter, what they rely on to be successful. When a client is targeting talent in a niche area the most effective way to access it has been through approaching a recruitment agency and seeing what they have to offer or who they can source.

LinkedIn has inverted the recruitment game. Changing the rules and the roles of prominent players -either leaving large recruiting companies for dead, or scrambling to work out what they have left which falls outside the chalk fate marked out for them on the footpath.

Corporate executives, subject matter experts and university graduates alike can all be found on the most diversified and up to date corporate database in the world by anyone – for free. In the past job searchers could be found flicking through the news paper or trailing through web job boards. Today someone can be sitting at their desk, perfectly satisfied with their current position and be inundated with job interview offers directly from companies from all over the globe. Recruitment companies have been caught in the cross-fire. Their marketing spiel used to be how big and impressive their candidate database was. The mystique built around these “cash cow” databases had talent thirsty employers signing up to what was perceived as the back stage pass to accessing talent. Without any malevolent intention LinkedIn has traversed the gap between candidate and employer. Now everyone has the back stage pass. The cash cow is no longer. Linkedin has accidently inflicted a fatal blow to the agency candidate database – the heartbeat of their existence.

This overnight power shift is only the first strike. The final blow is really in the transparency LinkedIn creates in organisations. Within a few minutes you can see what role people play in an organisation, how they fit into the big picture and get a feel for their background even before speaking with them. When a company can directly approach anyone they are interested in, what value do old school recruitment agencies really add? What can they offer which falls outside the chalk outlining their fate on the footpath? Time will tell, but I suspect that the old school recruitment companies that are currently being fitted for their pavement chalk outline have two clear options – work on the obituary or start planning a re-invention!!!

Industry transformation is exciting and presents an incredible array of opportunity. At Edward George we love working with our clients in navigating these new opportunities that are emerging in the market place. Accessing Talent has changed in a click-beat and the beat is changing every day. If you want to stay ahead of competitors, or simply have an interest in the “Big Shift”  taking place in employment markets  then email me today(Simon Stibbs- Director Operations) at  Edward George on sstibbs@edwardgeorge.com.au and book me in for a “free no obligation” 30 min discussion/presentation at your offices. Look forward to hearing from you.

Simon Stibbs

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